Book, Sales Management: an Introductory Approach 4/22[LS]

With that, exchange between the surplus and the lacking was born, but, from the historical moment in which the exchange or barter could not reach the totality of the surplus, the sale became a reality. Currently, in the globalized, dynamic, and competitive world we live in, sales have become a frenetic and intensive activity. It seems that everything is for sale and in every possible and imaginable place on the planet. For sales to truly be a rational, efficient, and effective activity in every sense, it is necessary not only an integrated set of appropriate actions, but a comprehensive management capable of giving it meaning, planning, organization, direction, and control to achieve the maximum possible customer satisfaction and added value for all parties involved. Sales Management is part of modern marketing and requires knowledge of the market and customer characteristics, as well as the product/service to be sold, to enable customer delight and loyalty.. It is much larger than simple customer service and also involves the need for sales forecasting, physical distribution of the product, and promotion and advertising actions.. The work, organized into nine chapters, addresses Sales Management, marketing, market, sales review and planning, distribution and delivery, advertising and promotion, and customer relationship.. To reinforce the learning of all this content, at the end of each chapter, there are several questions for review.. This 4th edition features as a novelty access to the Virtual Classroom Chiavenato Digital, where complementary content to the work can be found, such as cases for discussion and exercises, in addition to support texts, such as learn more, for reflection and trends in Sales Management. APPLICATION This book was prepared to provide a generic and integrated view of Sales Management in an introductory approach. Your reading is recommended to all who are starting out in the challenging field of sales or want to grow in it.: executives, professionals, external or internal consultants, salespeople or students seeking their personal development. ?